Posted in September 2013

Breathe deep

Breathe deep

THE day I turned 18, my mum taught me a very important lesson in womanhood. She marched me through the doors of Brown Thomas and up to the Shiseido counter, where she paid for a skincare starter kit and a tutorial in how to use it.  Cleanser, softener (Shiseido don’t do toners), moisturiser and exfoliant, … Continue reading

Let the frenzy begin

Let the frenzy begin

THE excitement is palpable as November 14 draws ever nearer and the much anticipated Isabel Marant collaboration collection lands in H&M stores around the world – and, for the first time, online. For Greedy Edie, this collaboration may well be the most perfect and the most exciting fashion event ever. As you might know, I … Continue reading

Stylish señorita

Stylish señorita

NEW label alert! God, don’t you just love it when you discover something new and exciting? Like this… This, in case you’re wondering, is Bimba Y Lola and, while it’s new to my world, it’s not in fact that new at all. The Spanish label has been in operation since 2005, but its autumn/winter 2012 … Continue reading

Well plaid

Well plaid

ONCE upon a time, there was a young student girl who made good use of plaid shirts wrapped around her waist to hide her voluptuous bottom. Now, nearly 20 years later (eek!), that same bum-wrap style is right back in fashion (or maybe it’s a ‘fashion’ for the first time ever and I was just clueless?) … Continue reading

Big spender

Big spender

THE premise of this blog, as you most likely know by now, is to identify opportunities to get great fashion for less. And the lesser the better, I say. However, just because I have a (somewhat) sensible head on my shoulders, it doesn’t mean my heart follows suit. This week, my cantankerous cardiac muscle has only … Continue reading

Bib it up

Bib it up

THE influence of fashion on our daily lives is far more subtle than we give it credit for. Take the simple scarf, for instance. An idea brought to life many centuries ago with the earnest intention of keeping necks warm; nothing more, nothing less. That same scarf, however, now represents every tiny seasonal transition of … Continue reading

Middle ground

Middle ground

AS a new season approaches, this can be a costly time of year for those of us who are easily charmed by the appeal of a new wardrobe. We might attempt to resist the lure but then, inevitably, we cave in and buy the season’s ‘It’ coat, which then needs a new skirt to keep … Continue reading

Now you see them, now you don’t…

Now you see them, now you don’t…

IS this the most elusive shoe ever? Slip-on skate shoes are enjoying what they call a moment right now and this leopard-print pair by Gap — available in both blue and brown — is the perfect, cost-effective way to master the the look. In particular, this look… They just seem to single-handedly add a touch of brilliance to an … Continue reading

Chains. Reaction?

FELL in love with this… Bought this… Let me explain. The initial subject of my lust, it turned out, was Ben Amun‘s amazing chain link necklace, available to purchase from his website for the not-so-petite price of $372. It’s an ingenious piece of craftsmanship but… My actual purchase was Asos.com‘s open link chain collar necklace, … Continue reading